We provide nourishing food to thousands of Australians in a variety of different ways.
- Through our retail stores in the Sydney CBD and North Sydney
- Delivered straight to your doorstep at home or at work
- Catering for office and corporate events
The idea for the business was formed by our Founder, Eric, who came
across “grab and go” food concepts whilst working as a lawyer in London.
However, these were not like the “grab and go” rubbish we are used to in
Australia from servos and supermarkets. It was fresh, healthy, tasty
and affordable!
Upon moving back to Sydney, Eric, being sick of the corporate world,
and adamant this type of business would work in Australia, launched the
business in October 2017 opening our first store on Pitt St, in the
Sydney CBD. The launch of the first store was….a complete disaster! We
found Aussie consumers questioning the freshness of our product because
it was packaged (we’ve all had a horrible servo sandwich before!), but
not knowing we make our products fresh every day, by hand, in-store,
using the best ingredients, with love (ok enough of the sales pitch
sorry).
It took time, however with a relentless commitment to freshness and
quality, and thousands of hours speaking to customers (and even showing
them inside our kitchen to prove we made our products fresh!), we gained
the trust from our customers. Customers told their friends, who then
told their friends and suddenly, more stores were opened.
With such high demand, we wanted to get our same nourishing food into
workplaces and at home and we provide both these services all across
Sydney.
Our Mission. We want to empower all Australians to eat well and feel well with
nutritious food, that also tastes good! We’ve taken a simplistic
approach, cutting out the crap, only leaving room for good quality,
honest food. It is not difficult to order a burger and chips quickly and
cheaply, but the same can’t be said for healthy food – we are changing
that.
We believe in the close connection of nourishing fresh food with
overall well being, and want to play a part in helping our customers
achieve that whether it's by eating at our stores, eating at home, or
enjoying catering at an event.
